I’m not going to bother explaining what the iPad is. If you’ve been anywhere near a computer today, you’ve seen it and formed an opinion on it. My opinion, predictably, is of the OHMIGODITSTHECOOLESTTHINGEVERIHAVETOHAVEIT variety. That said, I understand that some people aren’t as enthusiastic. They ask why it’s preferable to a laptop. They say it’s essentially an oversized iPhone or iPod Touch. They question its purpose, and the purpose of tablets in general. In short, they don’t “get it.” That’s understandable, and honestly there’s nothing wrong with that. And while I’m not an expert in theories of media consumption, I have been thinking about the issues raised by the iPad and by other recent technological advances in some depth, and would like to offer my perspective.